LOGO DESIGN / SOCIAL MEDIA CAMPAIGN
Dave Beckwith
for Congress
Client /
Dave Beckwith
Role /
Designer, Photographer, Social Media Manager
When approached by Dave, I was asked to create a logo to help set him apart from the 12 other candidates running for Virginia's District 10 Congress office. With the candidate pool already heavily saturated, I saw the need for a logo that would stand out and be recognizable.
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The first solution was to utilize Virginia's unique state outline, however, when speaking with Dave, I heard a different story to tell. Dave was inspired to run from seeing the disposition of the country. Additionally, his father played a large role in his passion for politics in Dave's upbringing. It's common folklore that a Cardinal is a visitation from a loved one who has passed on. The Cardinal is also the Virginia State Bird. I knew he needed a logo that could not only tell his story but be memorable for voters to remember in a Rank Choice Firehouse Primary.
"The cardinal is the Virginia state bird and its red color is emblematic of the GOP. But did you know there is common folklore that a visit from a cardinal represents a sign from a loved one who has passed away?"
"My father, a man of faith and an American public servant, died last fall. The cardinal on my logo honors my dad’s legacy. But, for me, it also has a larger meaning. So many of us lost loved ones during the past 2 years and we were not able to say goodbye. We faced the horror of our loved ones dying alone in hospitals. And then there were the lost weddings, graduations, holidays, and memories that never were because of pandemic policies. I chose to include the cardinal in my logo to honor our losses and, more importantly, represent the hope of a better future."
